Jingdong Mall
Editor's Note:
Record the following interview excerpt is Qiang Dong.
financial year we will have a very clear (the accounting of the financial model), we also hired PricewaterhouseCoopers as our auditors, they will give us a lot of financial advice and recommendations . Our investors, in fact, each round of investors have a very large behind a financial analysis team. They will also continue our analysis of the model, our conclusion is the same. And in our industry which in itself there is a very real example, like Amazon, which has seven consecutive losses, but only two years, the losses of the past seven years to be fully earned back the money, I believe Beijing East sooner or later there will be such a day.
for micro-Bo said earlier in Jingdong to be Jingdong has never lacked for competitors, not exclude competition in the industry. In his view, the only competition in the interest of consumers, Jingdong welcome this competition and will continue to improve themselves in the competition. In addition, the East, said Liu Qiang, for the outside world compared to China's Amazon Jingdong one that does not agree with Liu Qiang Dong, adding that Amazon Jingdong never want to do, only do a very pragmatic, very close to the consumer who every day go to hell bloody sweat of a company.
Jingdong open platform operating on the purpose of the East, said Liu Qiang, the first is based on consideration of the future to meet customer demand and increase its product range; secondly, to attract partners for mutual benefit and win-win; third is a fixed customer base, increase the viscosity of the platform.
(Jingdong's open platform) we have three aims, the first is to meet customer needs more to enrich our product variety. Jingdong because no matter how powerful it is in any case not all the products in the world, all of the service are able to ensure the user experience of the situation, provided to us consumers. Therefore, our future on this platform, not only the efforts of Jingdong, we need a more outstanding businesses to work together to make platform can bring more value to the user.
< p> Recently, Jingdong Liu Qiang East Mall CEO to the company's future strategy, and other content are described. Jingdong and Dangdang had talked about a price war between the development and prospects of Jingdong, Liu Qiang East, and the price is not pre-planned, but by the impact of sales forecast is too low, entirely . On the issue of loss Jingdong, Liu Qiang East that, if the loss in order to achieve strategic goals, strategic demands, the future will get more returns.
second said that the amount of our loss and our loss of cash compared to last, it can be said is negligible one. Our loss is entirely in our financial commitments within the scope of that. In fact, while our third round of financing is far more than five billion dollars. Of course, only that the specific details, we will follow our investors, after the Spring Festival will be jointly held in a detailed briefing to the media for time to provide detailed information.
(Sun Weimin, vice chairman of Suning said, environment and the demands of the company, the strategic appeal is not the same. So I respect Mr. Sun Weimin argument, he must do so in Suning. But in terms of Jingdong, we have our own needs and strategic choices, so the two can not be a direct analogy.
Qiang East:
Chairman and CEO Liu Qiang East (micro-Bo) (data for)
third aspect, the viscosity of the future increase of our platform. Wants consumers to Jingdong Mall, the basic necessities of life, all the products, services ultimately can be met. This is our ultimate goal.
be honest, I never said no rivals Jingdong Mall. Many of our competitors. I did not say no competitors. May or speak on a micro-blog it, as we have said on the NetEase microblogging, I said our new slogan future, a world only I could live Jingdong Mall. But we hope to tell our employees, and finally left the world a company could survive, and who? We hope that us, but so many companies want to die, do you think our pressure will be very, very large, the most important thing thing is to increase our awareness of all the Jingdong human crisis, the survival of consciousness. Means that we do not work hard, we will die, the world is so cruel. So the slogan is simply inspire our own, and not to say that the world got left Jingdong the future, not the case.
I think Amazon is always only have one, is the U.S. Amazon. Jingdong never want to be the Amazon, we do not want to portray themselves as who. Said online Gome and Suning, what China's Amazon, should all of you friends is that the outside world has given us this honor. Jingdong bones, but for us, we always want to do what we Jingdong Jingdong, we will always be Jingdong Mall, there is a company we Jingdong characteristics. We hope that he is a very pragmatic, very close to the consumer, effort, blood sweat and hell every day a company, nothing more nothing more. Of course, the company also hopes to bring good to give our employees a living, an improvement. So that they can work a decent, stable jobs, income, good job, to live in dignity. In fact, all of our pursuit is actually very small, we do not want it set a very ambitious goal to go with how the how. We just want to serve customers better, and let employees live better, I think this company is valuable.
fact Suning is a loss in the market before, and not from the establishment point of view is to make money. And I believe that an Internet company anywhere in the world, at some stage is going to be facing a deficit situation, it is quite normal. Not just Jingdong, Sohu, Sina listed before, including Netease listed, I believe there are actually a financial loss. But the financial losses, as long as you can achieve your strategic goals, aspirations, then there would be no greater than this.
(price war) which is certainly not the (pre-planned). That can only say that we initially expected sales of our books too low, meaning that actual sales far, five times our original expectations, resulting in our lack of preparation library. Therefore, we see this time we Jingdong Mall every day frantically prepared library. We have added a daily average of 5,000 SKU (species). In fact, the first thing 20% cheaper, nor is it good planning, but also are completely unexpected things are. No intention to be among the cock on the bar.
(Jingdong's losses on If we stop making substantial investment in the future, we would not lost. For instance, we build a warehouse, we choose to lease the warehouse, to decoration, to staffing, training, all down about a year's time, warehouse operations and be able to operate normally. For example books warehouse also so we are ready for a year. In this way, that you are investing for the year after the money, but you will begin the month amortization, and the resulting financial costs you said is relatively high. So this is our main reason for losses.
Jingdong never want to be the Amazon, we do not want to portray themselves as who. We hope that he is a very pragmatic, very close to the consumer, effort, blood sweat and hell every day a company, nothing more nothing more
we do not exclude competition, in fact many businesses are now selling our products with the same or even lower price than we, which we welcome, and this is an internal set of our open platform game rules. We believe that only competition, the results are most beneficial to consumers. So we hope that some brands with our businesses to compete more competitive that point more directly, more straightforward that bring more value to give the consumer, but also allows us to Jingdong procurement staff work harder to talk to supplier negotiations, can give consumers (price) less the product.
Second, as you said earlier, we also hope that our huge investment in the future of logistics will allow more people, partners enjoy the benefits of our investments, while also investment to help us look at the cost shared equally.
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