Test the water more than the United States to push Little Swan brand management or air-conditioning

 Move into the

Recently, the U.S. subsidiary of the electrical Little Swan A (000418, SZ) issued a notice saying, The company's 'LITTLESWAN and plans' and 'Swan' Chinese trademark. sectors

Little Swan said in an interview, the company has many years does not produce air conditioning products, electrical strategic.

It is understood that the United States and the United States Hualing owns two air-conditioning brand, appliance expert Liu Buchen, told reporters that if the air conditioning Little Swan brand formal entry into the market, will allow the United States air-conditioning more diversified brand and will camp in the second-tier brands,

information, February 26, 2008, Midea Group has contracted with the Wuxi National League, the official holding Little Swan. Annual report 2009, Little Swan, Midea holds a total of 24.01% Little Swan stake. The United States after the White Swan, Little Swan completely out of the relationship between the original parent group,

Liu Buchen, told reporters that the United States chose the brand Little Swan, Little Swan is a fancy in recent years, increasing performance and market share.

Little Swan A notice of 2010 annual results, it is estimated the year 2010 attributable to shareholders of listed companies net profit for the profit of 400 million to 5 billion yuan, an increase of 80% over the same period 125 %.

, can give Little Swan to support.

Little Swan told by reporters, Trademark fees we pay. So the United States multi-brand strategy can successfully achieve, in some low-end market with a small air conditioner to red swan, and when Griffith was in the fight against the United States to use its own brand, in order to achieve strategic differentiation; if the United States This did not succeed, it has nothing to lose, because all their beauty products, not too many other costs and inputs. also showed that the United States and control of electrical permit subsidiaries of the Company washer and dryer in commodity production, marketing and advertising the use of

Swan told reporters regard, it will take a licensed trademark products, 0.3% of total net sales revenue of trademark licensing fees.